Clearly demonstrating why someone should pay for a product is not always easy for marketing professionals. The product might function well, but its attributes might be unfamiliar. The product’s attributes might be fine, but they might not be that different from competitors’ products. Greg Alkire, vice president of sales and marketing for Pronk Technologies Inc, Sun Valley, Calif, does not come off as if he faces those quandaries often.
A BMET’s and clinical engineer’s job requires a host of tools and devices. Often, these tools are one-size-fits-all devices, designed for many different markets and applications, rather than being designed just for biomedical/clinical engineers. However, Sun Valley, Calif-based Pronk Technologies, influenced by its founder’s time in the patient monitoring industry, tailors its product line of test equipment specifically for BMETs and clinical engineers. 24×7 recently spoke with Karl Ruiter, president of Pronk Technologies, about the company’s history in patient monitoring, supplying products for a targeted audience, and some of the challenges currently facing the clinical engineering community.
Electrocardiography (ECG) simulators are one of the most frequently used tools in a biomedical engineer’s arsenal. These devices have been on the market for more than 40 years, but true advances in the technology have been elusive. Pronk Technologies, a Sun Valley, Calif.-based simulator company, has recently overcome technological hurdles by miniaturizing a full-featured patient simulator.
Pulse oximetry is a highly utilized vital sign for monitoring patients in hospitals and outpatient clinics, requiring routine service and maintenance from biomedical engineers. Commonly referred to as SpO2 monitors, there are a wide range of manufacturers offering these products, thus creating a challenge for biomedical engineers to manage multiple vendors within the same facility.
Published on April 15, 2009 on 24x7mag.com
Greg Alkire
Five years ago, 24×7 interviewed Karl Ruiter, president of Pronk Technologies Inc, Sun Valley, Calif, a little-known startup marketing its first product—a portable NIBP analyzer. Interestingly enough, we asked the question: Where do you see your company in 5 years? By all accounts, the company has fulfilled all its expectations by making a name for itself in the manufacturing of quality test equipment that focuses on flexibility and ease of use. 24×7 recently followed up with Pronk and got vice president of sales and marketing Greg Alkire’s take on the benefits of experience, the company’s latest offerings, and why size is important to biomeds.
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